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32 CLT FACILITIES
Charlotte Douglas Int’l Improves Wayfinding
to Enhance the Travel Experience BY PAUL NOLAN
FACTS &FIGURES
Project: Wayfinding & Signage Improvements
Location: Charlotte Douglas (NC) Int’l Airport
Master Plan Consultant: Gresham Smith
Component of: $2.5 billion-$3.1 billion capital
improvement plan
Flight Information Displays: Infax
Special Systems Design: Arora Engineers
Customer Survey Support: Phoenix Marketing Int’l
Primary Objectives: Enhance the passenger experience;
create consistency & clear messaging; help convey Southern
hospitality,Charlotte-style.
Frequent flyers take great pride
in their ability to overcome travel
hurdles. They have finely honed
strategies for moving efficiently through
security, managing tight connections and
scrambling to book other flights when
theirs are delayed or canceled. It’s almost
a science.
Apps that provide wait times for security
checkpoints and automatic text alerts about
flight changes help a lot. However, there is
a true science that kept travelers on course
and on time long before smartphones
existed, and it continues to be the backbone
of successful airport navigation. Wayfinding
systems use signage and other graphic
communication, architectural cues, audible
communication and tactile elements to help
visitors navigate to and through airports.
But the science faces two stubborn
challenges: airport campuses are often
sprawling and complicated; and many
visitors using it are late, over-stimulated and/
or already travel-weary.
January | February 2020
AirportImprovement.com
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